With the rapidly increasing pace of technological innovation, and the uncertainty of social, economic, and environmental change, thirty years into the future is a long time. History – and a healthy dose of humility – tells us that we might only be able to accurately predict a minor percentage of the specific technologies that will be commonplace in three decades. In a similar vein, we cannot realistically predict the specific pace or direction of change in markets, infrastructure, or culture.
Regardless, we think it is reasonable to see 2050 as a world where the fundamental forces of change at play today – resource limits, global connectedness, climate change, and the pursuit of fairness – continue as challenges, and in which we will find opportunities to create and share value. No matter what these forces bring, our job will always be to sustainably manage waste and recyclables, using the best available tools and technologies of the day, so our customers and communities can live their lives and the planet remains, well, livable.
We also see 2050 as a place where the definition of waste has shifted, and where the lines between resources, waste, and products continue to blur as the supply chains through which they flow become more circular. Driving this shift will be innumerable challenges and innovations – small and large – many of which have yet to be imagined. To imagine, invent, and deliver these solutions is what excites and motivates us.
Whatever 2050 may bring, for Casella to thrive we will need to continue to distill and nurture the things that make our company great. First, build people. Provide a place where people find deeply meaningful work solving vital human and environmental problems. Second, advance human and environmental health by establishing the vital infrastructure that makes modern life possible and brings society into alignment with natural systems. And lastly, create and share value. Be a company that can confidently say that people, communities, and the planet are better off as a result of the work we do every day.